CHANGE YOUR LIFE AND MAKE A DIFFERENCE FOR
THE GET BOOKED TO BOOK OTHERS
COMMUNITY AT THE SAME TIME
Hello my name is John Newland,
I'm an active member of Get Booked To Book Others, volunteering my time to Sameena as her writer/editor.
From April to December of 2021 Scott was sponsoring Get Booked To Book Others by paying Sameena $1000/per month for tasks directly related to Get Booked To Book Others. Scott had to stop sponsoring Get Booked To Book Others for economic reasons.
Despite Scott no longer being able to sponsor the work, Sameena continues doing all the work to keep this beautiful community alive all for free. While she gets occasional donations, they cover only a fraction of the costs of running the community. She does it full time because that's how much she loves Get Booked To book Others.
We need to cover the monthly business expenses and pay Sameena a minimum wage for the time she spends working on GBTBO.
Sameena spends over 240 hours per month to keep everything going, to support and bring in new members.
Here is the breakdown of some her hours:
Right now Sameena is sponsoring the work herself, but she currently has no source of income.
Scott and Sameena created a 24K program for helping solopreneurs to use video properly for their business. Unfortunately, the offer wasn’t complete early enough to get any sales without some high pressure sales tactics, and Sameena hates that kind of thing.
We are taking a 2-pronged approach to get funding for Sameena and Get Booked To Book Others.
The second prong is to sell the offer she created with Scott. This is normally a $24k program, that includes 2 hours of consultation with Scott and another 2-3 hours per week for an implementation session (as needed).
The duration of the program is 6 months.
This program has been drastically reduced to only $5K for the first 4 people only. A more detailed description of the program is below.
We are looking at the first 4 people who sign up for this offer, they will not only making a difference for themselves, transforming their lives and also sponsoring Get Booked To Book Others. Bringing in funding for Get Booked To Book Others is what inspired the reduction in cost for this offer.
And by the way, here's the difference this community has made for me! Read my story below:
I'm an active member of Get Booked To Book Others, volunteering my time to Sameena as her writer/editor.
From April to December of 2021 Scott was sponsoring Get Booked To Book Others by paying Sameena $1000/per month for tasks directly related to Get Booked To Book Others. Scott had to stop sponsoring Get Booked To Book Others for economic reasons.
Despite Scott no longer being able to sponsor the work, Sameena continues doing all the work to keep this beautiful community alive all for free. While she gets occasional donations, they cover only a fraction of the costs of running the community. She does it full time because that's how much she loves Get Booked To book Others.
We need to cover the monthly business expenses and pay Sameena a minimum wage for the time she spends working on GBTBO.
Sameena spends over 240 hours per month to keep everything going, to support and bring in new members.
Here is the breakdown of some her hours:
- Scheduling booking sessions for members - 28 hours per month.
- Member Support Zoom Calls/Phone calls (i.e. orientation/training members) – 12 hours per month.
- FB Community Management Related Tasks – 16 hours per month.
- Automated Organic Outreach for new members (to help build the tribe) – 84 hours per month.
- Website Development – 12 hours per month.
- Follow-Ups related to Get Booked To Book Others – 56 hours per month.
- Other Member Services – 20 hours per month.
- Other Admin Tasks Related To Get Booked To Book Others– 8 hours per month.
Right now Sameena is sponsoring the work herself, but she currently has no source of income.
Scott and Sameena created a 24K program for helping solopreneurs to use video properly for their business. Unfortunately, the offer wasn’t complete early enough to get any sales without some high pressure sales tactics, and Sameena hates that kind of thing.
We are taking a 2-pronged approach to get funding for Sameena and Get Booked To Book Others.
The second prong is to sell the offer she created with Scott. This is normally a $24k program, that includes 2 hours of consultation with Scott and another 2-3 hours per week for an implementation session (as needed).
The duration of the program is 6 months.
This program has been drastically reduced to only $5K for the first 4 people only. A more detailed description of the program is below.
We are looking at the first 4 people who sign up for this offer, they will not only making a difference for themselves, transforming their lives and also sponsoring Get Booked To Book Others. Bringing in funding for Get Booked To Book Others is what inspired the reduction in cost for this offer.
And by the way, here's the difference this community has made for me! Read my story below:
John Newland's Story:
I have been doing the Solopreneur thing for about 12 years as a side hustle. It was never a huge source of income for me, but when Covid hit, my copywriting business all but dried up. Nothing I tried seemed to get new business coming in. I heard about Get Booked To Book Others, and really committed to spend an hour a week booking other people. Once I started booking other people, my income really took off again. Actually, it was far higher than it was Pre-Covid even!
I literally increased my part-time hustle (because I have a full-time job managing projects at a bank) income from $150 per month in February to over $1, 500 per month in September! I credit this all to my participation in Get Booked To Book Others, in particular booking others immediately after I was booked in a particular section that was valuable to me.
When my business dropped way off at the beginning of the pandemic, my self-esteem and productivity were dropping through the floor. It seemed like everything was falling apart. I already had my plate full with a full-time job, family responsibilities and my copywriting side hustle. My spirit was craving an easier, enjoyable and less time-consuming way to pick myself up and start to move forward, so I could start feeling good about myself again.
John Newland - Copywriter
I have been doing the Solopreneur thing for about 12 years as a side hustle. It was never a huge source of income for me, but when Covid hit, my copywriting business all but dried up. Nothing I tried seemed to get new business coming in. I heard about Get Booked To Book Others, and really committed to spend an hour a week booking other people. Once I started booking other people, my income really took off again. Actually, it was far higher than it was Pre-Covid even!
I literally increased my part-time hustle (because I have a full-time job managing projects at a bank) income from $150 per month in February to over $1, 500 per month in September! I credit this all to my participation in Get Booked To Book Others, in particular booking others immediately after I was booked in a particular section that was valuable to me.
When my business dropped way off at the beginning of the pandemic, my self-esteem and productivity were dropping through the floor. It seemed like everything was falling apart. I already had my plate full with a full-time job, family responsibilities and my copywriting side hustle. My spirit was craving an easier, enjoyable and less time-consuming way to pick myself up and start to move forward, so I could start feeling good about myself again.
John Newland - Copywriter
HOW SCOTT'S JOURNEY STARTED WITH SAMEENA -IT WAS
ALL BASED ON A PROMISE HE MADE TO HER IN 2016:
ALL BASED ON A PROMISE HE MADE TO HER IN 2016:
Why is Scott still here five years later, helping me, and now he has partnered with me and we both are doing the same work together.
Hi, this is Sameena
In the story below that John Newland wrote, he says, "I brought Scott down with me which also explains why he is in the same financial position today". The story below further explains the context of what John said.
I included some text (with John's help) that tells the story of the video that's below this text, 'honoring his word' for those of you who may not want to watch the video and prefer to read the text explaining what the video is about instead.
People always have questions about why Scott has devoted so much time and effort to helping me.
Well, there is a very profound story behind it that most people don't know, And so I thought it is important that I share the real journey behind why Scott has done all that he has done for me.
It goes way back to the year, 2016 - It first began with Scott taking a bold stand for my father.
And ever since than, Scott has been honoring his promise to me that he made to me back in 2016.
And the promise Scott made to me and why he continues to still honor that promise today, is based on things not turning out how we had both expected it to, and (in Scott's world) the choice was taken away from me ....
When my dad got cancer in 2016, I was afraid to ask for time off work. Dad used to drop me to work almost every day, but as he got sicker, he was no longer able to. So my friend Scott, who I met in a college course, started driving me.
One day before Scott dropped me off, he noticed that my hands were shaking, I was terrified going into work.
I just found out that my dad was diagnosed with cancer. I was very scared and anxious going into work, terrified of my employer. I was forced to work all these overtime hours for free, I was supporting and giving care to all these strangers, but I couldn’t do the same for my dad.
Even under this stress, I always loved my job, and it was the most important thing in the world to me except for my parents.
I would never do anything that would jeopardize my job because it was my entire life. It gave me purpose and a sense of worthiness and security.
I was working 60 hour weeks and getting paid for 25 hours. The organization I worked in, a local hospice, it was their culture to expect their employees to work overtime with no pay, which is illegal here in Canada.
Scott would gently tell me that what was happening at my job was illegal, and that my dad needed me.
And Scott knew that I was too afraid to speak up for myself, and as I had witnessed for myself, anyone who would speak up for themselves at this company, including asking for time off, they would get reprimanded in some way, such as get fired or constructively dismissed.
And I was afraid I would be the next person to get fired.
Scott normally would not intervene like this in someone else's live, especially when it came to their livelihood without seeking their permission first. This is not how Scott normally does in intervention work.
But he knew me and understood me so well. He knew that I wouldn’t take any steps on my own to be able to spend anytime time with dad.
And he also knew how much my family meant to me and aside from my work, they were the most important thing to me in my life.
Scott never asked me if he could do anything to intervene because he knew that if he had asked me first, 'hey Sameena, do you want me to reach out to the president of the board on your behalf and share with her what's going on with your dad and how scared you are asking for sometime off so you can spend time with your family?" - I would have said NO! I was so scared of losing my job.
And so, Scott knew to just trust himself because he knew that the kind of stand he was taking, it was not for himself or to meet his own agendas.
He was taking a stand for my father and because Scott knew how much my father meant to me, he was also taking a stand for me.
That day, right after Scott dropped me off to work, as soon as he got back to the office, he created this very heartfelt video for Mary Grace, the President of the board of the hospice I worked at.
He shared with her on video, what was going on with my dad being ill, and that I was going through a lot of stress.
And he made this very simple request of her, asked her if she could take me out for coffee and just talk to me so I could feel safe sharing openly with her what was going on with me.
Three hours after he sent that video, he received a very positive response back from the President expressing how touched she was with Scott's video.
When I got in the car after work he told me what he’d done and that the she would be reaching out to me to have a conversation.
I panicked and asked Scott “what did you do, what did you do!?” I just couldn’t believe it as I was panicking. and Scott showed me the positive response he received from her, and he also showed me the video message he sent to her. And when I watched it, I cried as that's how beautiful the message was he had sent to her (behind my back). It completely honored me and my privacy.
You see, Scott didn’t ask my permission if he could reach out to the President of the board on my behalf because he knew I’d say no. And so, he followed his guidance and did what his spirit told him to do to support my father, me and the whole family during this very sensitive and conflicting time in my life.
And so, Scott saw the President's positive response to his message as an opening to get an in person meeting with just her on her own and Scott would come with me and just be with me, so I would feel safe in sharing with her everything that is going on and what I was dealing with, so I can get her support because I was too afraid to speak to my boss. I had experienced my employer yelling at me when I tried to talk to her and told her that I could no longer work those free hours anymore, and I will only work the hours I am getting paid for for my own well-being.
And so Scott suggested we get a meeting with the president of the board, and I reluctantly agreed.
And Scott made a promise to me that if I allow him to be my voice at a meeting with the President of the board of the hospice I was working for at the time, and he would come with me and support me in sharing all that was going on at this charity, including their illegal practices, and that I didn't feel safe going into work, it would result in me having a better career, not having to work all those free hours, and most importantly, I would feel safe going into work.
And the OPPOSITE happened, resulting in me losing my job and my entire career as a social worker and grief counselor.
Scott could not have anticipated that I would get reprimanded and suspended and that it would cost me my job and my career. He promised me that if I allowed him to get a board meeting and be my voice, that 1) I wouldn’t be afraid to go to work anymore, and 2) I would no longer have to work free overtime illegally.
He promised that I would have a better life and a better career because I allowed him to represent me. He expected that the board knew nothing of what was happening, and that they would move swiftly to fix it.
Instead we found out that the corruption went all the way up to the board, they knew all about the malfeasance, and they would kill my career in order to punish me for bringing it up.
From then on, everything Scott has done for me has been to honor his word that his intervention would make my life better and help my career. In his mind, he took away my choice, my career, my financial security. Instead of saying “sorry it worked out that way” like most people would have, he honored his word, and continues to honor his word even today.
Over the past 5 years that Scott has tried to help me get a business going, he never once acted like I was a burden. But I certainly have become a burden. Scott lost money because of all the family baggage that pulled me down.
Scott was there for my family, driving me to my dad's treatments. He took a stand for my father. Everything Scott has done since then has been him honoring his word because out of no fault of my own, I lost my job and career and financial security.
Scott felt that he didn’t deserve to make money because he made me lose my job. He took responsibility for costing me my job. he took that choice away from me, so he took it upon himself to make up for it. It wasn’t because it was me, he would have handled this the same way if he had affected anyone like that.
Scott has been a successful entrepreneur for 30 years, but he decided to put his business and money making on hold until he helped me create a pathway to being self-sustainable again.
He said it was impossible to do 2 things at once, and he wouldn’t be able to help me start a business if he was still working on his business. That was his oath to himself and to me. And everything he’s done since then has been consistent with that oath.
Scott took responsibility for the choices he made behind my back that cost me my job, which I loved.
Anyone else would have said they had done their best, they didn’t mean to cost my job, now I have to take care of myself. But not Scott.
Scott told me “we’re in this together”. He put everything on hold because he knew that making money and seeing his clients would trigger me because of what he had cost me.
During that time, Scott acted as my agent and represented me with the ministry of labor and got me $30,943.71 of unpaid wages which he promised he would. And he did not ask nor want a dime!
And he still stood by his word to do everything to make sure I was better off than before I lost my job. He totally exhausted all his savings, putting his business on hold by putting all his attention and energy into building a pathway for me that would eventually lead to recurring revenue having me be self-sustainable.
Everything that has happened since 2016 has been about Scott honoring his word. He wasn’t helping me as a charity case, he never gave me money or enabled me in that was. But he gave me an opportunity by creating all these platforms, multiple brands, and other creations for me with the intention that they would lead to a pathway for generating an income for me.
And I had multiple successes along the way thanks to Scott's guidance and support. in fact in that first year after the legal battle with my employer and Scott won the case for me, and I lost my profession, with Scott's mentorship and guidance, I made $70,000, which was huge for me back then, given that I was making 21,000 a year in my job.
Scott helped me get my own coaching clients, my very first client paid me $11,000 for 30 days of my time to help her build her own business and also with some personal issues she was dealing with at the time (With Scott's support and guidance in the background of course). And all the profits that came in, it all went to me because it was part of Scott honoring his word to me.
And I would get into a positive groove and momentum with my business that Scott was building for me, and then another family crisis would happen, and I would get out of that momentum for a while, and it would be difficult to get back into it.
And despite all of the family interruptions and distractions to my business, Scott continued to support me with whatever I needed at the time and work at my pace, even if it was costing him money because again, he was honoring his word to me, even if that meant getting out of focus for sometime and supporting me with family stuff as they came up. And at the time, Scott was in a financial position to do so without giving a thought to his own needs - And this is not the case anymore.
This pattern continued over the years, the constant family interruptions, one thing after another, which is why I haven't been able to maintain a consistent cash flow in my business. And regardless, Scott continued to support me no matter what.
And now, I have brought Scott down with me which also explains why he is in the same financial position as me today (December 8, 2121).
I have allowed my family, my parents overtime to have a negative influence on my business and what Scott was creating for me to make me permanently self-sustainable.
And all the family drama and crisis, interruptions that caused triggers, obsessive worry has not only had a negative impact on me financially, but it has also had a negative impact on Scott.
And I have come to realize today after everything that has happened (if you have seen all the communications to my parents on this page), I have brought Scott down with me, and that's just the fact.
Scott was honoring his word and taking responsibility for the impact his actions (with good intentions) had on my career and on my financial security. Scott made me his passion project and promised to make me self-sufficient.
Ever since I lost my job and my career, Scott made an oath to me, that 'we’re in this together'. And he has always acted consistent with his word.
I was in no position to go find a new job and start a new career that involved being in the system. I became unemployable.
I was devastated over losing the only pathway she knew to making an income. I lost my passion, my purpose going into work everyday knowing I was making a difference with my clients, all of that was gone for me. And to top it all off, I did not know how to sell and I had zero entrepreneurial skills.
So Scott, and what I know about Scott is his word is everything to him, this is how he lives his life, no matter what the circumstances, he always finds a way to honor his word, which is what he has been doing with me since 2016.
Scott being in business for himself for over 30 years, took me under his wing and made me his number one focus and passion passion project making me into the solopreneur I today.
Hi, this is Sameena
In the story below that John Newland wrote, he says, "I brought Scott down with me which also explains why he is in the same financial position today". The story below further explains the context of what John said.
I included some text (with John's help) that tells the story of the video that's below this text, 'honoring his word' for those of you who may not want to watch the video and prefer to read the text explaining what the video is about instead.
People always have questions about why Scott has devoted so much time and effort to helping me.
Well, there is a very profound story behind it that most people don't know, And so I thought it is important that I share the real journey behind why Scott has done all that he has done for me.
It goes way back to the year, 2016 - It first began with Scott taking a bold stand for my father.
And ever since than, Scott has been honoring his promise to me that he made to me back in 2016.
And the promise Scott made to me and why he continues to still honor that promise today, is based on things not turning out how we had both expected it to, and (in Scott's world) the choice was taken away from me ....
When my dad got cancer in 2016, I was afraid to ask for time off work. Dad used to drop me to work almost every day, but as he got sicker, he was no longer able to. So my friend Scott, who I met in a college course, started driving me.
One day before Scott dropped me off, he noticed that my hands were shaking, I was terrified going into work.
I just found out that my dad was diagnosed with cancer. I was very scared and anxious going into work, terrified of my employer. I was forced to work all these overtime hours for free, I was supporting and giving care to all these strangers, but I couldn’t do the same for my dad.
Even under this stress, I always loved my job, and it was the most important thing in the world to me except for my parents.
I would never do anything that would jeopardize my job because it was my entire life. It gave me purpose and a sense of worthiness and security.
I was working 60 hour weeks and getting paid for 25 hours. The organization I worked in, a local hospice, it was their culture to expect their employees to work overtime with no pay, which is illegal here in Canada.
Scott would gently tell me that what was happening at my job was illegal, and that my dad needed me.
And Scott knew that I was too afraid to speak up for myself, and as I had witnessed for myself, anyone who would speak up for themselves at this company, including asking for time off, they would get reprimanded in some way, such as get fired or constructively dismissed.
And I was afraid I would be the next person to get fired.
Scott normally would not intervene like this in someone else's live, especially when it came to their livelihood without seeking their permission first. This is not how Scott normally does in intervention work.
But he knew me and understood me so well. He knew that I wouldn’t take any steps on my own to be able to spend anytime time with dad.
And he also knew how much my family meant to me and aside from my work, they were the most important thing to me in my life.
Scott never asked me if he could do anything to intervene because he knew that if he had asked me first, 'hey Sameena, do you want me to reach out to the president of the board on your behalf and share with her what's going on with your dad and how scared you are asking for sometime off so you can spend time with your family?" - I would have said NO! I was so scared of losing my job.
And so, Scott knew to just trust himself because he knew that the kind of stand he was taking, it was not for himself or to meet his own agendas.
He was taking a stand for my father and because Scott knew how much my father meant to me, he was also taking a stand for me.
That day, right after Scott dropped me off to work, as soon as he got back to the office, he created this very heartfelt video for Mary Grace, the President of the board of the hospice I worked at.
He shared with her on video, what was going on with my dad being ill, and that I was going through a lot of stress.
And he made this very simple request of her, asked her if she could take me out for coffee and just talk to me so I could feel safe sharing openly with her what was going on with me.
Three hours after he sent that video, he received a very positive response back from the President expressing how touched she was with Scott's video.
When I got in the car after work he told me what he’d done and that the she would be reaching out to me to have a conversation.
I panicked and asked Scott “what did you do, what did you do!?” I just couldn’t believe it as I was panicking. and Scott showed me the positive response he received from her, and he also showed me the video message he sent to her. And when I watched it, I cried as that's how beautiful the message was he had sent to her (behind my back). It completely honored me and my privacy.
You see, Scott didn’t ask my permission if he could reach out to the President of the board on my behalf because he knew I’d say no. And so, he followed his guidance and did what his spirit told him to do to support my father, me and the whole family during this very sensitive and conflicting time in my life.
And so, Scott saw the President's positive response to his message as an opening to get an in person meeting with just her on her own and Scott would come with me and just be with me, so I would feel safe in sharing with her everything that is going on and what I was dealing with, so I can get her support because I was too afraid to speak to my boss. I had experienced my employer yelling at me when I tried to talk to her and told her that I could no longer work those free hours anymore, and I will only work the hours I am getting paid for for my own well-being.
And so Scott suggested we get a meeting with the president of the board, and I reluctantly agreed.
And Scott made a promise to me that if I allow him to be my voice at a meeting with the President of the board of the hospice I was working for at the time, and he would come with me and support me in sharing all that was going on at this charity, including their illegal practices, and that I didn't feel safe going into work, it would result in me having a better career, not having to work all those free hours, and most importantly, I would feel safe going into work.
And the OPPOSITE happened, resulting in me losing my job and my entire career as a social worker and grief counselor.
Scott could not have anticipated that I would get reprimanded and suspended and that it would cost me my job and my career. He promised me that if I allowed him to get a board meeting and be my voice, that 1) I wouldn’t be afraid to go to work anymore, and 2) I would no longer have to work free overtime illegally.
He promised that I would have a better life and a better career because I allowed him to represent me. He expected that the board knew nothing of what was happening, and that they would move swiftly to fix it.
Instead we found out that the corruption went all the way up to the board, they knew all about the malfeasance, and they would kill my career in order to punish me for bringing it up.
From then on, everything Scott has done for me has been to honor his word that his intervention would make my life better and help my career. In his mind, he took away my choice, my career, my financial security. Instead of saying “sorry it worked out that way” like most people would have, he honored his word, and continues to honor his word even today.
Over the past 5 years that Scott has tried to help me get a business going, he never once acted like I was a burden. But I certainly have become a burden. Scott lost money because of all the family baggage that pulled me down.
Scott was there for my family, driving me to my dad's treatments. He took a stand for my father. Everything Scott has done since then has been him honoring his word because out of no fault of my own, I lost my job and career and financial security.
Scott felt that he didn’t deserve to make money because he made me lose my job. He took responsibility for costing me my job. he took that choice away from me, so he took it upon himself to make up for it. It wasn’t because it was me, he would have handled this the same way if he had affected anyone like that.
Scott has been a successful entrepreneur for 30 years, but he decided to put his business and money making on hold until he helped me create a pathway to being self-sustainable again.
He said it was impossible to do 2 things at once, and he wouldn’t be able to help me start a business if he was still working on his business. That was his oath to himself and to me. And everything he’s done since then has been consistent with that oath.
Scott took responsibility for the choices he made behind my back that cost me my job, which I loved.
Anyone else would have said they had done their best, they didn’t mean to cost my job, now I have to take care of myself. But not Scott.
Scott told me “we’re in this together”. He put everything on hold because he knew that making money and seeing his clients would trigger me because of what he had cost me.
During that time, Scott acted as my agent and represented me with the ministry of labor and got me $30,943.71 of unpaid wages which he promised he would. And he did not ask nor want a dime!
And he still stood by his word to do everything to make sure I was better off than before I lost my job. He totally exhausted all his savings, putting his business on hold by putting all his attention and energy into building a pathway for me that would eventually lead to recurring revenue having me be self-sustainable.
Everything that has happened since 2016 has been about Scott honoring his word. He wasn’t helping me as a charity case, he never gave me money or enabled me in that was. But he gave me an opportunity by creating all these platforms, multiple brands, and other creations for me with the intention that they would lead to a pathway for generating an income for me.
And I had multiple successes along the way thanks to Scott's guidance and support. in fact in that first year after the legal battle with my employer and Scott won the case for me, and I lost my profession, with Scott's mentorship and guidance, I made $70,000, which was huge for me back then, given that I was making 21,000 a year in my job.
Scott helped me get my own coaching clients, my very first client paid me $11,000 for 30 days of my time to help her build her own business and also with some personal issues she was dealing with at the time (With Scott's support and guidance in the background of course). And all the profits that came in, it all went to me because it was part of Scott honoring his word to me.
And I would get into a positive groove and momentum with my business that Scott was building for me, and then another family crisis would happen, and I would get out of that momentum for a while, and it would be difficult to get back into it.
And despite all of the family interruptions and distractions to my business, Scott continued to support me with whatever I needed at the time and work at my pace, even if it was costing him money because again, he was honoring his word to me, even if that meant getting out of focus for sometime and supporting me with family stuff as they came up. And at the time, Scott was in a financial position to do so without giving a thought to his own needs - And this is not the case anymore.
This pattern continued over the years, the constant family interruptions, one thing after another, which is why I haven't been able to maintain a consistent cash flow in my business. And regardless, Scott continued to support me no matter what.
And now, I have brought Scott down with me which also explains why he is in the same financial position as me today (December 8, 2121).
I have allowed my family, my parents overtime to have a negative influence on my business and what Scott was creating for me to make me permanently self-sustainable.
And all the family drama and crisis, interruptions that caused triggers, obsessive worry has not only had a negative impact on me financially, but it has also had a negative impact on Scott.
And I have come to realize today after everything that has happened (if you have seen all the communications to my parents on this page), I have brought Scott down with me, and that's just the fact.
Scott was honoring his word and taking responsibility for the impact his actions (with good intentions) had on my career and on my financial security. Scott made me his passion project and promised to make me self-sufficient.
Ever since I lost my job and my career, Scott made an oath to me, that 'we’re in this together'. And he has always acted consistent with his word.
I was in no position to go find a new job and start a new career that involved being in the system. I became unemployable.
I was devastated over losing the only pathway she knew to making an income. I lost my passion, my purpose going into work everyday knowing I was making a difference with my clients, all of that was gone for me. And to top it all off, I did not know how to sell and I had zero entrepreneurial skills.
So Scott, and what I know about Scott is his word is everything to him, this is how he lives his life, no matter what the circumstances, he always finds a way to honor his word, which is what he has been doing with me since 2016.
Scott being in business for himself for over 30 years, took me under his wing and made me his number one focus and passion passion project making me into the solopreneur I today.
I wrote some text above the video sharing the story that is in this video incase you don't want to watch the video.
THE HISTORY
April 4th, 2017 was the day I first confessed to Scott that I wanted to end my life. Scott listened to me without judgment that day, and helped me understand that the source of my suicidal ideations was that I was isolating and craved human connection...
EVERYTHING THAT YOU ARE ABOUT TO READ BELOW IS WHAT SCOTT DID/CREATED FOR ME - My Journey Since 2016-2017 And there is a whole story supported by a video of why Scott did what he did for me.
I needed daily human connection every morning to interrupt my destructive and suicidal thought patterns.
Scott negotiates a deal with me telling me that I can have access to his studio every morning for free on the condition that - instead of paying him money for his services - that I pay him by making and keeping a daily promise to him.
People have often asked me why is the platform called 1111.
Scott came up with the name because he knew that I was sleeping in a lot due to being very depressed, so he felt 11:11 am was late enough in the morning that I would have no excuse - even with my deep depression to accomplish the promise by that time and also because he knew the number 1111 would be more memorable from a marketing perspective to both myself and in terms of attracting guests.
Looking back it seems to a lot of people that Scott naming it 1111 was a brilliant marketing strategy YET he never cared about the number of views.
For Scott it was all about just getting me a guest in the studio to talk to and he knew that for him to accomplish his mission of supporting me in getting a guest every single day, we would have to give them something of value to them which would be a platform to not only connect with me but also simultaneously connect with their facebook friends at the same time through his facebook live streaming studio.
11:11 was born out of Scott’s passion to be of maximum service to humanity by helping me out of depression. In Scott's world, he was fighting for my life - he was doing everything he knew to do to help me find a reason to live.
I see my self-worth and value now - not only as a human being - but also as a business woman and it's all because of Scott's consistent faith and belief in me.
You might say that everything I'm now doing was inspired by the difference Scott made in my life and which I now wish to make for many others.
In the first 90 days after 11:11 was created, Scott was blown away by the generosity of all the people (about 60) who came to connect with me on 1111, knowing that they could not promote directly or indirectly or sell anything.
And out of his appreciation to all those 1111 guests who made a difference for me in transforming my emotional state and bringing me permanently out of my depression, what Scott knew he did not have the power to do alone, he created Passion Projects Light as a thank you gift which was exclusive to guests who came on 1111.
Before I became known in my local town and online where people knew me as 'that 1111 girl who has that 'show' from doing 300+ episodes of 1111 in 90 days, I was a grief counselor and a social worker at a local charity.
In 2016, I stuck up for my rights to my and the rights of other employees to my former employer at this local charity.
When you are an employee, many organizations, such as my previous place of employment, hate it when you question their authority.
And as a result, I found myself in the situation where I knew I couldn’t work in the system again.
I loved my work and my clients, and after having lost the ability to do my work ever again, I became very depressed, and even had suicidal ideations.
The purity of human connection, and one person helping another person freely with "an entire absence of profit motive".
The things I needed, were hope, a purpose, and human connection. He created 1111 for me for that reason.
To force me to get that human connection and interaction I missed so terribly after leaving my profession entirely.
And in less then 90 days, 1111 (Platform) took a life of its own. In other words, what was first created for me grew into something even bigger and more meaningful where it wasn't about me anymore.
We didn’t create 11:11 to talk about business and projects and plans. This was meant to be a pure moment of human connection, an exchange of experience, a touch of reality, a break from the pressures of society that hold us down.
The agreement required that I either have a guest in the studio and broadcast live on their Facebook timeline by 11:11am, OR that I broadcast live on my own timeline until someone connected with me by starting a conversation.
In return for honoring this agreement, I received a maximum of 2 hours of Scott’s time the following day (whether it be producing my broadcast in the background, running the cameras, consulting or coaching with me or my guests).
I was able to offer this opportunity freely with so many people that came into 1111 for free, including for my other services like Passion Projects Light and 1111 Turnaround sessions.
All this was freely given by me since I was using my 2 hours with Scott at my discretion.
BUT if I ever missed even one single day, the agreement was null, and I would no longer be able to earn any of Scott’s time.
Guests who have been on 1111 could come onto this other platform which gave them an opportunity to talk about whatever they want without any restrictions and conditions. They could talk about or promote their passion(s) or passion projects, etc., and it was also for free.
After my well-being was solid and it was clear that I was no longer depressed nor did I have suicidal ideations, Scott had a long heart to heart talk with me.
He shared with me that one day I will have to let 1111 go (and share it with others) since I am well now, and 1111 is not making money. And I was very resistant and reluctant in one day having to let 1111 go, but I knew Scott was looking out for me as he knew that I could never make money from it directly.
And after I kind of embraced the thought that I will need to let go of 1111 eventually one day, the very next day I have a guest come in for 1111.
And Scott strongly feels that this person will make a perfect guest host for 1111 and she will most likely want to do it, he feels everything about them is a yes.
After our 1111 conversation, Scott comes out and asks my guest if they would like to be a guest host of 1111, but he did say that he couldn’t commit, it was ultimately my decision.
And it was so evident that this person would be the perfect fit. It was really hard at first letting 1111 go; I would get emotional at first at just the thought of having to let it go.
But I trusted Scott. I was emotionally well enough at the time - and Scott felt it would soon be time for me to start addressing my financial well-being - and 1111 would not make me any money as that is not what it was created for. And with Scott’s guidance and continuous support, I let go of 1111.
This video captured in the moment shows how hard it was for me at the time to let it go. And of course, I am not in this emotional place or state of mind anymore. This video is a part of time, where it documents one of those significant events in my journey.
EVERYTHING THAT YOU ARE ABOUT TO READ BELOW IS WHAT SCOTT DID/CREATED FOR ME - My Journey Since 2016-2017 And there is a whole story supported by a video of why Scott did what he did for me.
I needed daily human connection every morning to interrupt my destructive and suicidal thought patterns.
Scott negotiates a deal with me telling me that I can have access to his studio every morning for free on the condition that - instead of paying him money for his services - that I pay him by making and keeping a daily promise to him.
People have often asked me why is the platform called 1111.
Scott came up with the name because he knew that I was sleeping in a lot due to being very depressed, so he felt 11:11 am was late enough in the morning that I would have no excuse - even with my deep depression to accomplish the promise by that time and also because he knew the number 1111 would be more memorable from a marketing perspective to both myself and in terms of attracting guests.
Looking back it seems to a lot of people that Scott naming it 1111 was a brilliant marketing strategy YET he never cared about the number of views.
For Scott it was all about just getting me a guest in the studio to talk to and he knew that for him to accomplish his mission of supporting me in getting a guest every single day, we would have to give them something of value to them which would be a platform to not only connect with me but also simultaneously connect with their facebook friends at the same time through his facebook live streaming studio.
11:11 was born out of Scott’s passion to be of maximum service to humanity by helping me out of depression. In Scott's world, he was fighting for my life - he was doing everything he knew to do to help me find a reason to live.
I see my self-worth and value now - not only as a human being - but also as a business woman and it's all because of Scott's consistent faith and belief in me.
You might say that everything I'm now doing was inspired by the difference Scott made in my life and which I now wish to make for many others.
In the first 90 days after 11:11 was created, Scott was blown away by the generosity of all the people (about 60) who came to connect with me on 1111, knowing that they could not promote directly or indirectly or sell anything.
And out of his appreciation to all those 1111 guests who made a difference for me in transforming my emotional state and bringing me permanently out of my depression, what Scott knew he did not have the power to do alone, he created Passion Projects Light as a thank you gift which was exclusive to guests who came on 1111.
Before I became known in my local town and online where people knew me as 'that 1111 girl who has that 'show' from doing 300+ episodes of 1111 in 90 days, I was a grief counselor and a social worker at a local charity.
In 2016, I stuck up for my rights to my and the rights of other employees to my former employer at this local charity.
When you are an employee, many organizations, such as my previous place of employment, hate it when you question their authority.
And as a result, I found myself in the situation where I knew I couldn’t work in the system again.
I loved my work and my clients, and after having lost the ability to do my work ever again, I became very depressed, and even had suicidal ideations.
The purity of human connection, and one person helping another person freely with "an entire absence of profit motive".
The things I needed, were hope, a purpose, and human connection. He created 1111 for me for that reason.
To force me to get that human connection and interaction I missed so terribly after leaving my profession entirely.
And in less then 90 days, 1111 (Platform) took a life of its own. In other words, what was first created for me grew into something even bigger and more meaningful where it wasn't about me anymore.
We didn’t create 11:11 to talk about business and projects and plans. This was meant to be a pure moment of human connection, an exchange of experience, a touch of reality, a break from the pressures of society that hold us down.
The agreement required that I either have a guest in the studio and broadcast live on their Facebook timeline by 11:11am, OR that I broadcast live on my own timeline until someone connected with me by starting a conversation.
In return for honoring this agreement, I received a maximum of 2 hours of Scott’s time the following day (whether it be producing my broadcast in the background, running the cameras, consulting or coaching with me or my guests).
I was able to offer this opportunity freely with so many people that came into 1111 for free, including for my other services like Passion Projects Light and 1111 Turnaround sessions.
All this was freely given by me since I was using my 2 hours with Scott at my discretion.
BUT if I ever missed even one single day, the agreement was null, and I would no longer be able to earn any of Scott’s time.
Guests who have been on 1111 could come onto this other platform which gave them an opportunity to talk about whatever they want without any restrictions and conditions. They could talk about or promote their passion(s) or passion projects, etc., and it was also for free.
After my well-being was solid and it was clear that I was no longer depressed nor did I have suicidal ideations, Scott had a long heart to heart talk with me.
He shared with me that one day I will have to let 1111 go (and share it with others) since I am well now, and 1111 is not making money. And I was very resistant and reluctant in one day having to let 1111 go, but I knew Scott was looking out for me as he knew that I could never make money from it directly.
And after I kind of embraced the thought that I will need to let go of 1111 eventually one day, the very next day I have a guest come in for 1111.
And Scott strongly feels that this person will make a perfect guest host for 1111 and she will most likely want to do it, he feels everything about them is a yes.
After our 1111 conversation, Scott comes out and asks my guest if they would like to be a guest host of 1111, but he did say that he couldn’t commit, it was ultimately my decision.
And it was so evident that this person would be the perfect fit. It was really hard at first letting 1111 go; I would get emotional at first at just the thought of having to let it go.
But I trusted Scott. I was emotionally well enough at the time - and Scott felt it would soon be time for me to start addressing my financial well-being - and 1111 would not make me any money as that is not what it was created for. And with Scott’s guidance and continuous support, I let go of 1111.
This video captured in the moment shows how hard it was for me at the time to let it go. And of course, I am not in this emotional place or state of mind anymore. This video is a part of time, where it documents one of those significant events in my journey.
Once we had our first confirmed guest host, Scott gently convinced me that we had to allow non-prejudicialy everybody who has been a guest on 1111 an opportunity to be considered as a guest host and go through the process. And we've had a number of guests who went on to become hosts of 1111.
Scott also created 1111 for young children which gave me the opportunity to be with kids as he knew how much I loved kids and missed working with kids.
And so, Scott created WE ELEVENS which lead me to have my first We Eleven.
Scott told me that 1111 would be the foundation for all my dreams to come true.
He said it's where all the abundance would come from even though it will never come out of it directly.
Scott asked me to give him ninety days to obsessively focus on building 1111 even though it was not a business or profit center for me.
Scott promised me that if I did that, that within ninety days, I would become somewhat of a small town celebrity.
I trusted Scott even though I could not understand and fathom what was happening and had no interest in being any sort of celebrity. In fact I preferred to be invisible.
I did not understand business or why getting attention was so important, but I knew to trust Scott and I did my best to follow his guidance and leadership. And in less than ninety days, I get an opportunity to go to some sort of seminar in Toronto for free.
Scott suggested I go to this seminar not because it would change my life but for one reason only – Scott promised me that at least a minimum of three people would come up to me at the seminar and ask me, "Aren’t you that girl on Facebook?”
Five people came up to me at the seminar and asked me this very same question. I remember walking into a Best Buy which is on the other side of town to buy a capture card and the guy at the counter who is serving us recognizes me and asks me, aren’t you that girl on Facebook that interviews people?”
I've walked into malls and this very same thing happens! I could not believe what was happening. Scott delivered on his promise.
And when I told Scott I had a dream to go to California one day, he said, “Well, I told you, we could do anything with 1111.”
And the next thing you know, Scott writes this message and sends it to this particular person who lives in California, Sacramento who I did not know and he did not know, and the person responds back that very same day and offers to host us at her home for two months.
By the end of October we are on a tour in the U.S hosting episodes of 1111 in Sacramento, Anaheim, Arizona, Nashville, Louisville, Kentucky, we have had guests in different cities.
Scott showed me how to get a guest overnight in any City I want. And I applied what Scott taught me on this tour and it worked. I had the most amazing and abundant journey on this tour and it is all because of Scott and starting with him knowing what I needed from the very beginning.
The odds were against me in me winning against this well-known and powerful charity, but Scott would not give up in what he knew was important to me even though there were times when I was on the verge of giving up on myself because it was just too much for me to handle.
Scott would not all allow me to accept defeat, it just was not an option for him.
Thanks to Scott's multi-faceted talents, determination, unconditional love and conviction, I won the Ministry of Labor Case, and I claimed my victory!
The charity was ordered by the Ministry of Labor to send a payment in the amount of $30,943.71 to the Director of Employment Standards in Trust.
That payment was processed and received by me co-incidentally just a few days before I left for my U.S. tour!
Scott did for me what my psychotherapist and psychiatrist could not do.
I am healthy, mentally capable and I do not think about ending my life anymore. I am living the best and most prosperous time of my life. I am not dependent on Scott or anyone anymore!
I now have my own studio!
1111 and Passion Projects LIGHT have given me mind-blowing visibility and attention both locally and internationally since we first launched it back in April 2017.
Scott taught me that a truly self-sustainable platform exists ONLY when the creator, is no longer needed and it still continues to flourish.
And this is exactly what happened!
When Scott and I were in the U.S for 5 weeks taking 1111 on the road, episodes were simultaneously going on in Canada as well every single day!
On, or around my birthday (February 11th, 2018) Scott has a heart to heart talk with me advising me that it is time for me to stop relying on donations and to start acting and operating like a business owner....
Scott creates a plan for me which I follow and in less than 3 weeks, I get my very first Coaching Client and that client pays me 11 Thousand dollars for 30 days of my time.
A couple months later (April 27th, 2018) I not only received the Waterfront People's Choice Award, I had the highest number of votes (Scott gets the credit for doing some sort of marketing magic to this day.
Scott also created 1111 for young children which gave me the opportunity to be with kids as he knew how much I loved kids and missed working with kids.
And so, Scott created WE ELEVENS which lead me to have my first We Eleven.
Scott told me that 1111 would be the foundation for all my dreams to come true.
He said it's where all the abundance would come from even though it will never come out of it directly.
Scott asked me to give him ninety days to obsessively focus on building 1111 even though it was not a business or profit center for me.
Scott promised me that if I did that, that within ninety days, I would become somewhat of a small town celebrity.
I trusted Scott even though I could not understand and fathom what was happening and had no interest in being any sort of celebrity. In fact I preferred to be invisible.
I did not understand business or why getting attention was so important, but I knew to trust Scott and I did my best to follow his guidance and leadership. And in less than ninety days, I get an opportunity to go to some sort of seminar in Toronto for free.
Scott suggested I go to this seminar not because it would change my life but for one reason only – Scott promised me that at least a minimum of three people would come up to me at the seminar and ask me, "Aren’t you that girl on Facebook?”
Five people came up to me at the seminar and asked me this very same question. I remember walking into a Best Buy which is on the other side of town to buy a capture card and the guy at the counter who is serving us recognizes me and asks me, aren’t you that girl on Facebook that interviews people?”
I've walked into malls and this very same thing happens! I could not believe what was happening. Scott delivered on his promise.
And when I told Scott I had a dream to go to California one day, he said, “Well, I told you, we could do anything with 1111.”
And the next thing you know, Scott writes this message and sends it to this particular person who lives in California, Sacramento who I did not know and he did not know, and the person responds back that very same day and offers to host us at her home for two months.
By the end of October we are on a tour in the U.S hosting episodes of 1111 in Sacramento, Anaheim, Arizona, Nashville, Louisville, Kentucky, we have had guests in different cities.
Scott showed me how to get a guest overnight in any City I want. And I applied what Scott taught me on this tour and it worked. I had the most amazing and abundant journey on this tour and it is all because of Scott and starting with him knowing what I needed from the very beginning.
The odds were against me in me winning against this well-known and powerful charity, but Scott would not give up in what he knew was important to me even though there were times when I was on the verge of giving up on myself because it was just too much for me to handle.
Scott would not all allow me to accept defeat, it just was not an option for him.
Thanks to Scott's multi-faceted talents, determination, unconditional love and conviction, I won the Ministry of Labor Case, and I claimed my victory!
The charity was ordered by the Ministry of Labor to send a payment in the amount of $30,943.71 to the Director of Employment Standards in Trust.
That payment was processed and received by me co-incidentally just a few days before I left for my U.S. tour!
Scott did for me what my psychotherapist and psychiatrist could not do.
I am healthy, mentally capable and I do not think about ending my life anymore. I am living the best and most prosperous time of my life. I am not dependent on Scott or anyone anymore!
I now have my own studio!
1111 and Passion Projects LIGHT have given me mind-blowing visibility and attention both locally and internationally since we first launched it back in April 2017.
Scott taught me that a truly self-sustainable platform exists ONLY when the creator, is no longer needed and it still continues to flourish.
And this is exactly what happened!
When Scott and I were in the U.S for 5 weeks taking 1111 on the road, episodes were simultaneously going on in Canada as well every single day!
On, or around my birthday (February 11th, 2018) Scott has a heart to heart talk with me advising me that it is time for me to stop relying on donations and to start acting and operating like a business owner....
Scott creates a plan for me which I follow and in less than 3 weeks, I get my very first Coaching Client and that client pays me 11 Thousand dollars for 30 days of my time.
A couple months later (April 27th, 2018) I not only received the Waterfront People's Choice Award, I had the highest number of votes (Scott gets the credit for doing some sort of marketing magic to this day.
At the time I didn’t understand it.
How did I, shy and quiet former grief counselor get more votes than the valedictorians, businesswomen and professional singers I competed against?
Now, after thinking about, I know how that happened. And it’s exactly the kind of thing I can help you with - ATTENTION - VISIBILITY - ENGAGEMENT.
I was successfully engaging with the world at large. How? By recording videos of myself and other people, being relatable AND authentic on VIDEO. The questions we ask each other on these videos makes draws out the realness without the fluff and captures the heart and spirit of their underlying message, and that level of realness and integrity encourages connection and engagement.
I shared my videos daily on social media (primarily on Facebook), and I connected and engaged with a tremendous number of people. This helped heal my soul, stirring me into the direction of a full-time entrepreneur.
Now let me tell you something about why 1111 is so unique in the world of entrepreneurship, and getting known first before getting into the monetization root. I didn’t start this as a business. We didn’t think in terms of offers or funnels. What inspired the creation of 1111? - Scott's commitment and conviction in empowering me to get out of my isolation and depression, and achieving just that through daily human connection other then him. It had to be me connecting with a different person everyday ....
Scott knew that I needed daily interaction with another human being to compensate for the fact that I was not getting that human connection with my clients like i was at my job anymore. So I went live with a different guest in the studio everyday on or before 11:11am. Without thinking about how 1111 could be monetized and turn into a business, it was not a business. And from there, more or less, after I recovered from my depression and saw hope again, the platform inspired the desire for me to look at exploring ways in which I can help other people with, for example, getting comfortable with and mastering communicating on VIDEO (Like what Scott did for ME), AND here I am!
Out of the blue, clients would approach me, I did not have to approach them. Scott got me so well known in my local town that they would either see me weather it was on video, facebook live, or read my 1111 story, and it did not take long till they developed a meaningful and trusting connection - One thing would lead to the next, and before I knew it, they expressed interest in retaining me (with Scott's guidance in the background of course), but they wanted to retain ME for coaching and consulting with them on their life and/or their business.
My first year, I more than tripled my old income as a grief counselor. I had 7 clients who paid me between $7,000 and $22,000 each for 1 to 3 months of consulting and coaching. Without having made any kind of offer to them. They just got so much value from the process, they wanted more. You see, to put things in prospective, the most I made at my job working about 50-60 hour weeks as a social worker/grief counselor was $22.000 a year. So this was a huge success for me, one that I did not even see possible at first. I couldn't even imagine what it would be like to have a client invest over $11,000 to work with me for 60 days, until my very first client paid me over $11,000 for 60 days of my time.
I have also trained approximately 24 people on how to host and produce a show. I managed about 3 successful membership sites. I lead about a dozen great 12-week programs that my clients have paid over $2,000 to participate in. And I have hosted 5 different online platforms (1111 included).
How did I, shy and quiet former grief counselor get more votes than the valedictorians, businesswomen and professional singers I competed against?
Now, after thinking about, I know how that happened. And it’s exactly the kind of thing I can help you with - ATTENTION - VISIBILITY - ENGAGEMENT.
I was successfully engaging with the world at large. How? By recording videos of myself and other people, being relatable AND authentic on VIDEO. The questions we ask each other on these videos makes draws out the realness without the fluff and captures the heart and spirit of their underlying message, and that level of realness and integrity encourages connection and engagement.
I shared my videos daily on social media (primarily on Facebook), and I connected and engaged with a tremendous number of people. This helped heal my soul, stirring me into the direction of a full-time entrepreneur.
Now let me tell you something about why 1111 is so unique in the world of entrepreneurship, and getting known first before getting into the monetization root. I didn’t start this as a business. We didn’t think in terms of offers or funnels. What inspired the creation of 1111? - Scott's commitment and conviction in empowering me to get out of my isolation and depression, and achieving just that through daily human connection other then him. It had to be me connecting with a different person everyday ....
Scott knew that I needed daily interaction with another human being to compensate for the fact that I was not getting that human connection with my clients like i was at my job anymore. So I went live with a different guest in the studio everyday on or before 11:11am. Without thinking about how 1111 could be monetized and turn into a business, it was not a business. And from there, more or less, after I recovered from my depression and saw hope again, the platform inspired the desire for me to look at exploring ways in which I can help other people with, for example, getting comfortable with and mastering communicating on VIDEO (Like what Scott did for ME), AND here I am!
Out of the blue, clients would approach me, I did not have to approach them. Scott got me so well known in my local town that they would either see me weather it was on video, facebook live, or read my 1111 story, and it did not take long till they developed a meaningful and trusting connection - One thing would lead to the next, and before I knew it, they expressed interest in retaining me (with Scott's guidance in the background of course), but they wanted to retain ME for coaching and consulting with them on their life and/or their business.
My first year, I more than tripled my old income as a grief counselor. I had 7 clients who paid me between $7,000 and $22,000 each for 1 to 3 months of consulting and coaching. Without having made any kind of offer to them. They just got so much value from the process, they wanted more. You see, to put things in prospective, the most I made at my job working about 50-60 hour weeks as a social worker/grief counselor was $22.000 a year. So this was a huge success for me, one that I did not even see possible at first. I couldn't even imagine what it would be like to have a client invest over $11,000 to work with me for 60 days, until my very first client paid me over $11,000 for 60 days of my time.
I have also trained approximately 24 people on how to host and produce a show. I managed about 3 successful membership sites. I lead about a dozen great 12-week programs that my clients have paid over $2,000 to participate in. And I have hosted 5 different online platforms (1111 included).
THE FOLLOWING STORY BELOW
WAS PUT TOGETHER WITH THE HELP
OF JOHN NEWLAND
WAS PUT TOGETHER WITH THE HELP
OF JOHN NEWLAND
SIGNIFICANT EVENTS
MARCH 2020 - OCTOBER 2021
MARCH 2020 - OCTOBER 2021
INTRODUCTION
My name is John Newland. I have been Scott Gallagher's writer for about 11 years now. He introduced me to Sameena during Covid and asked me to help when her business came crumbling down on her. I have been with her the whole journey doing various writing projects to try to help Sameena, some were paid and some were pro-bono. The point is, I’ve been working with her for 18 months, and I’ve seen how everything happened.
The work I did to help her with her landlord, I did for free. Scott gave me clear direction on how to proceed with various writing communications to her landlord regarding the harassment Sameena was tormented with constantly by her landlord all through COVID.
Background
- 2016-2020 - Scott had created a number of platforms for Sameena which gave her visibility and attention on her self and helped other people (through her various platforms) get attention and visibility on themselves and on their passions, and some of her platforms had people talk about what they did for a living or what they wanted to do for a living which helped them get reasonable amount of attention on themselves where otherwise they would have to spend a lot of money for on advertising elsewhere.
- Her studio was an outgrowth of the popular Facebook Streaming show she created with her mentor Scott Gallagher.
- People would come into her studio, Sameena would act as the host, and interview the person to bring out their best side, and their true self which is what had them look attractive into the audience they most wanted to reach out to all in front of multiple video cameras.
- This would be broadcast as a Facebook Live on the person’s Facebook Timeline. This was done as a free service, which raised the interviewees profile on social media, as well as get them free attention and marketing leverage without having to invest in Facebook ads.
- Some of these people ended up becoming high ticket clients and ended up hiring Sameena (with Scott's guidance and support in the background for her other higher end services that were also offered through the studio and required in person meetings.
- And Sameena packaged Scott in all her higher end services increasing the perceived value and it had people who became her paid clients pay her more money all because Scott was part of her offer(s).
- Whether it was his consultation services, intervention, being part of his 12-Week signature program called Integrity Choices, which Sameena also got trained and developed in, so she was qualified to lead this program with her clients on her own (with Scott's support and guidance in the background).
- And all of these services were provided in person.
The Significance Of The Studio:
STUDIO SHUT DOWN
March 2020
Making The Transition
May 5th, 2020
Around June 2020
'Lets scrap Facebook Ads, and Youtube Ads, and lets do what we have done from day one and it always worked out ---- Lets get back to what we enjoy best, building and nurturing relationships organically' .... Where it may take time, but this is what we love to do the most, connecting with people, focusing on building real relationships with people.
April 4th, 2021
- Scott created this business model for Sameena as a pathway for her to be self-sustainable after she suddenly lost her job and her career in 2016-2017 (a whole other story).
- Sameena's business model that Scott created for her was dependent on being able to have people into her residential home like studio.
- The in-person studio was the most valuable asset that Sameena had to generate paying clients given that Sameena did not know how to sell. People just loved the in person authentic connection.
STUDIO SHUT DOWN
March 2020
- When social distancing laws came into effect during the first lockdown, face to face meetings in the studio were no longer possible, and her entire studio was dismantled eventually during the first lock down period.
- Sameena lost her highest-paying client, because the contract was to deliver services in person (with Scott) which she could no longer fulfill because of social distancing laws.
- The pandemic destroyed her only avenue to generate paying clients, which in some form or another came from the studio.
Making The Transition
- Sameena with Scott’s help tried to readjust by moving the studio online (doing broadcasts over zoom), but that did not produce the equivalent value for her prospects. Zero customers came out of it, so she had to quickly scrap that idea.
- No face-to-face meetings meant no customers. No customers meant no income.
May 5th, 2020
- Sameena’s landlord refused to accept her rent cheque. This resulted in over 12 months of dealing with her landlord’s harassment and abuse, pretending to lose the cheque and lying about returning it. This resulted in Sameena (of no fault of her own) being technically late with her rent.
- Despite Sameena’s landlord knowing about her medically diagnosed anxiety condition, they continued to harass her and further trigger her anxiety condition.
- This made it impossible for her to focus on getting her revenue stream back on track. As she shared these moments with me, I could see her diagnosed condition becoming paranoia as she tried to deal with the harassment and frequent interruptions by her landlord scaring her and threatening her security.
- A couple months passed and her landlord did not account for the lost rent cheque, and when asked to return the rent cheque that they refused to accept before giving them a replacement cheque, they ignored Sameena and pretended that they had already returned it when they did not.
- In the mean time, Sameena's debt with her rent arrears grew up to the point where she could no longer afford to pay her rent for 11 months as her debt was just that big, also given that there was no extra income coming in from her business, and she was (with Scott's help) was starting from scratch after her studio business decimated.
- In November 2020, after going back and forth with her landlord, they served Sameena with an N4 with an intention to evict her.
Around June 2020
- Scott took it upon himself to study this whole new world of Facebook Ads. This was new territory to (Sameena) because they never had to do this before thanks to the Studio. Now, they had to learn how to sell, create and put out their offers online.
- And just when they were getting ready to finally put out their offer after months of investing in Facebook Ads, building a whole new audience (online), trial and error, testing audiences ....
- Just before Christmas 2020, in December, Scott's facebook Ads account unexpectedly got shut down, and all the work put in with creating audiences, etc, it was all gone!
- They both had to start all over again. And three months later, March 2021, Facebook suddenly shut down the Ads account again.
- At this point, Scott made a wise business decision, not to have a business dependent on one platform as a source to generate leads. And it wasn't responsible anymore to keep on investing in Facebook Ads, and they did want to take a chance on getting shut down for the third time.
- They invested some time learning about Youtube Ads, and they even started to create an offer where they could possibly (I was actually helping put together some writing material for this).
- Again this was completely new territory for both Scott and Sameena never having to learn about Youtube Ads which was even more complicated that Facebook Ads.
- After trying a number of different avenues, and they couldn't justify putting a budget into now investing in a completely new platform where there is no certainty if it work or not, Scott had enough wisdom and being self-employed for over 30 years now, he said ...
'Lets scrap Facebook Ads, and Youtube Ads, and lets do what we have done from day one and it always worked out ---- Lets get back to what we enjoy best, building and nurturing relationships organically' .... Where it may take time, but this is what we love to do the most, connecting with people, focusing on building real relationships with people.
- As we went into the new year, 2021, Sameena went into a very dark place where things started to feel very hopeless.
- The reality was, there were no new clients, and Sameena started to become doubtful if she will ever be able to generate new clients again as it has just been so long since a new paid client came in.
- Sameena's fear and anxiety around money escalated, and she was faced with a real threat of eviction if she could not pay her rent arrears before the first scheduled hearing.
- Sameena was already in so deep, that Scott new there is no other way out of her obsessive worry and anxiety other than embracing 'booking', it was the only solution for her to get out of her head faster and experience human connection with a different person every day through the process of booking.
- Scott would have these heart-to-heart conversations with Sameena understanding what it is like to be stuck in your head and not seeing a way out. he would say to her, it may not make any sense, but the only way to get out of her fears around money is to not focus on the money at all.
- In the summer of 2020, Sameena finally started to embrace booking.
- With the emotional state Sameena was in, she needed a person to book or be booked by everyday.
- But there was not a person for Sameena to have a booking session with everyday, so Scott would have regular booking sessions with her just so Sameena can get that booking experience.
- And I was the first member to join Sameena and Scott in this booking process.
- There were times I would have morning booking sessions with Scott.
- And when this whole concept of 'booking' was new to me and Sameena, there was no tribe yet, it was just us.
- Sameena and I would be have weekly booking sessions together every Friday morning. Most of the time, it would be her booking me (passing on what she was booked in) in Ask And It is Given, which was the very first book from the collection that Scott chose for Sameena to be booked in or book in. He felt it was the perfect book for Sameena to start with based on where she was at.
- And as some time went by, and Sameena really started enjoying booking and it was helping her just like how Scott said it would, they started to share it organically with their friends, and they ended up joining and have booking sessions.
April 4th, 2021
- Sameena had to file for bankruptcy to save herself from eviction and further reprisals from her landlord.
April 21st, 2021
May 28th, 2021
- Sameena receives another legal notice in the mail from the Landlord's legal firm, and this time, it is a notice for eviction for being persistently late with the rent. And this time, there was no 'Stay Of Proceedings' to protect Sameena from eviction. The Landlord was taking her to court for the second time on a whole different matter, being persistently late with the rent.
- Sameena’s landlord took her to the Landlord and Tenant’s Board for a second time trying to get her evicted for being persistently late with the rent from May 2020 to April 2021, which was partially caused by her landlord refusing to accept Sameena’s rent cheque in May 2020.
- For months, the Landlord ignored Sameena's emails asking what happened to the rent cheque that they refused to accept, and if they can return it.
- And months later, after Sameena asked nine different times, 'what happened to the cheque' - One of the landlord's agents finally responded by saying that they returned the cheque, and it was wrapped in the envelope with the note saying that they will not accept the cheque because it was from a her business account, meanwhile, they accepted a cheque that came from the same account the previous month.
- The cheque was never returned to Sameena. She even had to take a Polygraph Test, which she did May 30th, 2021 to prove that she was telling the truth and it was her Landlord and their staff who were not being forthcoming with the information. She obviously passed the test.
May 28th, 2021
- Adding to the stress just before Sameena’s first eviction hearing, her grandmother very suddenly got ill on May 18th, 2021 and was in palliative care before she passed on May 28th, 2021.
- On May 28th, Sameena not only lost her grandmother, who she was extremely close to, but 6 hours after her grandmother died, Sameena found out that her best girlfriend Sarah Clarke also very suddenly died, leaving Sameena devasted and grief stricken.
- Sameena was not only dealing with grieving from two very significant losses, but she was also faced with the possibility of eviction.
- Sarah was also Scott's very dear friend who he knew for over 20 years. Scott was also in shock and numb when he found out that Sarah had very suddenly died. Sarah was like family to Scott, the closest he would call as family given that Scott is not in connection with his family because they are abusive. Sameena came to know Sarah through Scott.
- August 12, 2021, Scott represented Sameena at the second hearing and won the case for her preventing her from being evicted. But there is a one year conditional order against Sameena. If she is even one day late with paying her rent between September 2021 - September 2022, she (and Scott) are automatically evicted and they have no other place they can go.
- Sameena was able to avoid eviction because of harassment issues. In fact, she is waiting on a court date for her to be heard on all the harassment that I helped (with Scott's guidance) document for the court
- So the lateness of rent from May 2020 through April 2021 was really caused by her landlord’s harassment, even though they had been made aware of her condition. They did everything they could to try and trigger her anxiety.
Adopting the Booking Process:
From March 2020, Sameena tried a number of things to revive her business. The one that is working the best, like her Facebook Live broadcasts, is based on service.
In June 2020, Scott introduced her to a process called “Booking”. It is a process where two people go through a section in the book together, marking the passages in the book with highlighters, where the colors correspond to the type of statement being made in the passage, bringing the book to life and into their life! It is not a book clup or studying a book together.
The whole spirit behind the 'booking' process and why it causes miraculous results, especially when a person is doing it everyday consistently at their most preferrable times, is because the idea is to come on the booking session with the INTENTION to make a difference for the other person through booking in the way we are taught to do it.
This process was traditionally practiced among people in 12 step programs as part of their Step 12 service. But it turned out to be a very helpful and most powerful and longest lasting meditation process using other books among non-addicts.
Booking served a dual purpose. In addition to an in-depth study of the books, it offers a unique form of human connection as this process is done over zoom instead of in person.
And as the booking process became even more proven to work and make a difference in people's lives one way or another, I am an example of one of them. Scott started adopting certain well known business books in the collection, and we started booking people in these business books when appropriate depending on where they are in their journey.
THE BOOKING PROCESS
When Sameena says in all her videos to family that there are people that are struggling with depression, negative thinking, stress and anxiety, she’s talking about me. I am one of those people.
I am the “poster child” for what the booking program can do.
As I started really embracing the booking process, playing a more active role in booking other members a little more consistently, I noticed my self-confidence starting to come back, my self-hatred issues started to disappear, I was feeling more alive and happier, and I started to believe in myself again.
I have achieved great results in my life, and I know these results have to do with feeling worthy and useful again. During COVID, if I was lucky, I would get like one client per month and many times, no clients. It felt like my Fiverr business was dead and my passion was gone. I felt like a disappointment to my family, and I was letting everyone around me down. I felt nothing I did no matter how hard I tried was good enough, so I became even more depressed.
And now, my earnings from my own side business increased 10x from $150/month to $1,500/month, which is a huge leap for me. For this reason, just seeing the difference that Get Booked to Book Others has had in my life, and I also love to be a contribution wherever and whenever I can, I remain a part of this beautiful tribe over a year later.
And when I have the opportunity to book someone, I just love it, it makes me feel useful.
SUPPORTING GET BOOKED TO BOOK OTHERS
In order to support the growing number of people booking, a great deal of scheduling and recording infrastructure is required.
Scott and Sameena's goal was to have at least 111 observers in the group by December 12th, and in fact, by December 12 before midnight, there were a total of 120 people in the group, some of them are active members. Our goal is that we have at least 111 ACTIVE members by April 4th, 2022.
The majority of Sameena’s efforts are in gathering new people into the booking process.
From March 2020, Sameena tried a number of things to revive her business. The one that is working the best, like her Facebook Live broadcasts, is based on service.
In June 2020, Scott introduced her to a process called “Booking”. It is a process where two people go through a section in the book together, marking the passages in the book with highlighters, where the colors correspond to the type of statement being made in the passage, bringing the book to life and into their life! It is not a book clup or studying a book together.
The whole spirit behind the 'booking' process and why it causes miraculous results, especially when a person is doing it everyday consistently at their most preferrable times, is because the idea is to come on the booking session with the INTENTION to make a difference for the other person through booking in the way we are taught to do it.
This process was traditionally practiced among people in 12 step programs as part of their Step 12 service. But it turned out to be a very helpful and most powerful and longest lasting meditation process using other books among non-addicts.
Booking served a dual purpose. In addition to an in-depth study of the books, it offers a unique form of human connection as this process is done over zoom instead of in person.
And as the booking process became even more proven to work and make a difference in people's lives one way or another, I am an example of one of them. Scott started adopting certain well known business books in the collection, and we started booking people in these business books when appropriate depending on where they are in their journey.
THE BOOKING PROCESS
When Sameena says in all her videos to family that there are people that are struggling with depression, negative thinking, stress and anxiety, she’s talking about me. I am one of those people.
I am the “poster child” for what the booking program can do.
As I started really embracing the booking process, playing a more active role in booking other members a little more consistently, I noticed my self-confidence starting to come back, my self-hatred issues started to disappear, I was feeling more alive and happier, and I started to believe in myself again.
I have achieved great results in my life, and I know these results have to do with feeling worthy and useful again. During COVID, if I was lucky, I would get like one client per month and many times, no clients. It felt like my Fiverr business was dead and my passion was gone. I felt like a disappointment to my family, and I was letting everyone around me down. I felt nothing I did no matter how hard I tried was good enough, so I became even more depressed.
And now, my earnings from my own side business increased 10x from $150/month to $1,500/month, which is a huge leap for me. For this reason, just seeing the difference that Get Booked to Book Others has had in my life, and I also love to be a contribution wherever and whenever I can, I remain a part of this beautiful tribe over a year later.
And when I have the opportunity to book someone, I just love it, it makes me feel useful.
SUPPORTING GET BOOKED TO BOOK OTHERS
In order to support the growing number of people booking, a great deal of scheduling and recording infrastructure is required.
Scott and Sameena's goal was to have at least 111 observers in the group by December 12th, and in fact, by December 12 before midnight, there were a total of 120 people in the group, some of them are active members. Our goal is that we have at least 111 ACTIVE members by April 4th, 2022.
The majority of Sameena’s efforts are in gathering new people into the booking process.
Book A Call With Sameena If You Would Like To Know More About How the Booking Process Works And How You Can Become An Active Member. Her Calendar To Book A Call is Below. (Please Make Sure You Are Looking At the Available Dates That' In Your Correct Time Zone).