Get Booked To Book Others
The following is Sameena's COVID Story And Why She Is Desperately Asking For Help: 
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Written by John Newland 


Help Sameena Over The Hump And Save Her Home And Business
 
How it all happened:


My name is John Newland. I have been Scott Gallagher's writer for about 11 years now.  He introduced me to Sameena during Covid and asked me to help when her business came crumbling down on her.  I have been with her the whole journey doing various writing projects to try to help Sameena, some were paid and some were pro-bono. The point is, I’ve been working with her for 18 months, and I’ve seen how everything happened.

The work I did to help her with her landlord, I did for free. Scott gave me clear direction on how to proceed with various writing communications to her landlord regarding the harassment Sameena was tormented with constantly by her landlord all through COVID.

In fact, the harassment started in the first week of May 2019 when Sameena’s landlord refused to accept her rent cheque. This resulted in over 12 months of dealing with her landlord’s harassment and abuse.   

Despite Sameena’s landlord knowing about her medically diagnosed anxiety condition, they continued to harass her and further trigger her anxiety condition. This made it impossible for her to focus on getting her revenue stream back on track. As she shared these moments with me, I could see her diagnosed condition becoming paranoia as she tried to deal with the harassment.  

After Sameena went bankrupt to save herself from eviction the reprisals and harassment from her landlord did not stop. Sameena’s landlord took her to the Landlord and Tenant’s Board for a second time trying to get her evicted for being persistently late with the rent from May 2020 to April 2021, which was partially caused by her landlord refusing to accept Sameena’s rent cheque in May 2020.

Scott represented Sameena at the hearing and won the case for her preventing her from being evicted.

Adding to the stress just before Sameena’s first eviction hearing, her grandmother very suddenly got ill on May 18th, 2021 and was in palliative care before she passed on May 28th, 2021.

On May 28th, Sameena not only lost her grandmother, who she was extremely close to, but 6 hours after her grandmother died, Sameena found out that her best girlfriend Sarah Clarke also very suddenly died, leaving Sameena devasted and grief stricken.
So, Sameena was not only dealing with grieving from two very significant losses, but she was also faced with the possibility of eviction. 

​Sarah was also Scott's very dear friend who he knew for over 20 years. Scott was also in shock and numb when he found out that Sarah had very suddenly died. Sarah was like family to Scott, the closest he would call as family given that Scott is not in connection with his family because they are abusive. Sameena came to know Sarah through Scott. 


Prior to Covid, Scott had created a number of platforms for Sameena which gave her visibility and attention on her self and helped other people (through her various platforms) get attention and visibility on themselves and on their passions, and some of her platforms had people talk about what they did for a living or what they wanted to do for a living which helped them get  reasonable amount of attention on themselves where otherwise they would have to spend a lot of money for on advertising elsewhere.  Her studio was an outgrowth of the popular Facebook Streaming show she created with her mentor Scott Gallagher.

People would come into her studio, Sameena would act as the host, and interview the person to bring out their best side, and their true self which is what had them look attractive into the audience they most wanted to reach out to all in front of multiple video cameras. This would be broadcast as a Facebook Live on the person’s Facebook Timeline.  This was done as a free service, which raised the interviewees profile on social media, as well as get them free attention and marketing leverage without having to invest in Facebook ads.​

Some of these people ended up becoming high ticket clients and ended up hiring Sameena (with Scott's guidance and support in the background for her other higher end services that were also offered through the studio and required in person meetings. And Sameena packaged Scott in all her higher end services increasing the perceived value and it had people who became her paid clients pay her more money all because Scott was part the offer - Whether it was his consultation services, intervention, being part of his 12-Week signature program called Integrity Choices, which Sameena also got trained in to lead this program with her clients on her own, still with Scotts support and guidance in the background. And all of these services were provided in person. 
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After broadcasting, many of the interviewees would purchase various consulting services from Sameena with her coach and mentor’s guidance in the back ground in order to help get their business or life on the right path for them.

Sameena’s mentor Scott Gallagher created this business model for Sameena as a pathway to self-sustainability after she suddenly lost her job and her career in 2016. She lost her job right after she stood up for her rights (with Scott's support) for being forced to work unpaid overtime. Losing her job led to a chain of other events which eventually resulted in Sameena having to eventually give up her social work profession entirely in 2017. 

Sameena was in no position to go find a new job and start a new career that involved being in the system based on her deteriorating mental and emotional health. She was unemployable. 

Sameena was devestated over losing the only pathway she knew to making an income. She lost her passion, her purpose going into work everyday knowing she was making a difference with her clients, all of that was gone for her. And to top it all off, she did not know how to sell and she had zero entrepreneurial skills. 

So Scott, and what I know about Scott is his word is everything to him, this is how he lives his life, no matter what the circumstances, he always finds a way to honor his word, which is what he has been doing with Sameena since 2016. 

Scott being in business for himself for over 30 years, took Sameena under his wing and made her is number one focus and passion passion project making her into the solopreneur she is today. 

Prior to COVID, Sameena's business model that Scott created for her was dependent on being able to have people into the studio for their broadcasts. The in-person studio was the most valuable asset that Sameena had to generate paying clients. And people loved the in person connection.

Starting in March 2020, at the beginning of the COVID pandemic, face to face meetings in the studio were no longer possible, and her entire studio had to be shut down. During the first lockdown, Sameena lost her highest-paying client, because the contract was to deliver services in person, which she could no longer fulfill because of social distancing laws.


Covid destroyed Sameena’s business model.

Sameena with Scott’s help tried to readjust by moving the studio online (doing broadcasts over zoom), but that did not produce the equivalent value for her prospects. Zero customers came out of it, so she had to quickly scrap that idea.
She found herself in a horrible situation.  No face-to-face meetings meant no customers. No customers meant no income.


Adopting the Booking Process:

From March 2020, Sameena tried a number of things to revive her business. The one that is working the best, like her Facebook Live broadcasts, is based on service.

In June 2020, Scott introduced her to a process called “Booking”. It is a process where 2 people go through a section in the book together, marking the passages in the book with highlighters, where the colors correspond to the type of statement being made in the passage, bringing the book to life and most importantly, bringing the book into the person's life. 

​The whole spirit behind the 'booking' process and why it causes miraculous results, especially when a person is doing it everyday consistently at their most preferrable times, is because the idea is to come on the booking session with the INTENTION to make a difference for the other person through booking in the way we are taught to do it. 

This process was traditionally practiced among people in 12 step programs as part of their Step 12 service. But it turned out to be a very helpful and most powerful and longest lasting meditation process using other books among non-addicts.

Booking served a dual purpose. In addition to an in-depth study of the books, it offers a unique form of human connection as this process is done over zoom instead of in person. By adopting business books, Sameena was able to help many people with their businesses, and I am one of them.
 

 
Creating The Business Model

When Sameena says in all her videos to family that there are people that they are  struggling with depression, negative thinking, stress and anxiety, she’s talking about me. I am one of those people.

I am the “poster child” for what the booking program can do. I joined the booking program in May of 2021, and by September my earnings from my own side business increased 10x from $150/month to $1,500/month.

In November 2021, Scott created a business model around booking with the intention that it would turn into a recurring revenue stream for Sameena, making her finally self-sufficient. It’s important to note though that Scott doesn’t get a cut of these recurring revenues. But any clients that do come out of the membership either directly or in directly and want to hire Sameena for any of her other services that is not 'booking', Scott will get a percentage of the profit because he will be part of delivering the service along with Sameena. 


The business is called Get Booked to Book Others.

In order to support the growing number of people booking, a great deal of scheduling and recording infrastructure is required.

Scott and Sameena's goal was to have at least 111 observers in the group by December 12th, and in fact, by December 12 before midnight, there were a total of 120 people in the group, some of them are active members.  Our goal is that we have at least 111 ACTIVE members by April 4th, 2022. 

The majority of Sameena’s efforts are in gathering new people into the booking process.

Now, for anyone coming into the membership After December 12, are put on a 60 day free trial so they can experience the process, and then after the 60 days expires and they wish to continue, new members will be paying $33/month to be part of this membership. 

See, the problem is that Scott and Sameena have run out of their savings. Government assistance for businesses decimated by Covid have run out. And the rent for the apartment where her businesses is centered is due on January 1, 2022.

Over the last 18 months, it has been a constant struggle for Sameena. If it wasn’t landlord triggering and scaring her, it would be one family crisis after another. So Sameena really did not have a chance to get in a positive and consistent momentum in her business.

Regardless of everything Sameena was going through, Scott continued to support her and work with her at her pace, based on everything she was dealing with.

He  put his own business on hold, which is all part of him honoring his word (a whole other story).
 
It wasn’t until just recently that Sameena realized the constant family interruptions and distractions further triggering her anxiety really cost her, leaving her almost destitute today. And now, she takes responsibility, even for bringing Scott down with her which also explains why he is in the same financial position as her today.

Sameena was able to avoid eviction because of harassment issues. In fact, she is waiting on a court date for her to be heard on all the harassment that I helped document for the court.

So the lateness of rent from May 2020 through April 2021 was really caused by her landlord’s harassment, even though they had been made aware of her condition. They did everything they could to try and trigger her anxiety.

Sameena has a court order that states that if she is even 1 day late in her rent again, eviction is automatic, and there is no recourse. She can’t afford to lose the place because it is the only place where she can continue her work with Scott.

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Our Request of You

Which brings us to the purpose of this Go Fund Me. We want to raise money for Sameena’s business expenses to give her that space that she needs to focus on repairing herself without having to worry about hustling to make money.

They have created a sustainable business model that is currently working and it can’t be forced to grow too fast.

​For that reason, our goal is to raise a total of $22,000. $22,000 would give Sameena enough time and breathing room to continue building Get Booked to Book Others where it is generating consistent recurring revenue, and so she (and Scott), after all, this is Scott's creation, so they both can be 100% present with the members/potential prospects, serving them to full capacity without having to worry about money, such as paying mandatory operational bills, including Admin and management fees to keep this going. Sameena manages this entire membership on her own. 

​The first $5,000 is to pay January’s rent and all the expenses that have and are coming due first week of January. And  there are a couple of larger bills she pays annually, and they also come due in January. And her rent which is both her home and her office is due January 1st. 

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Please help us save Sameena’s business and support us in keeping this beautiful work going!
A special Note from me, John:
I know Sameena, she is the type of person who actually would not ask for help even if she needed it because she does not want to feel like she is taking from anyone or bothering anyone, including her family, it is just who she is. And now, things have escalated up to the point where she is in a worst position than she has ever been. And desperate times call for desperate measures. And it took a lot for her to reach out like this after doing everything humanly possible for the past 18 months to get her business and her financial situation back on track, and I must say, the situation with her parents (a whole other story has not made it easy and it has added a toll on her having an impact on her financial security). And Sameena has reached the point where she does not blame anyone, the situation is just what it is. Especially in the past two years, Sameena has experienced one crisis after another, and I have been a witness to it as it all was coming down on her, and now she has reached the end of her straw, and there is only so much both Scott and I can do to help Sameena so she does not lose everything. I don’t want to see her lose it all, she and Scott have built something so beautiful and unique, that truly helps many people, I know I am one of them (again a whole other story), and it would break my heart to see both of them unable to sustain the work they do because of finances and because they ran out of time to make ends meet. 
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If we are even one day late .... 


​HOW MY JOURNEY STARTED - IT WAS ALL BASED ON
​A PROMISE SCOTT MADE TO ME IN 2016:
Hi, this is Sameena

In the above story that John newland wrote, he says, "I brought Scott down with me which also explains why he is in the same financial position today". The story below further explains the context of what John said. 


This text below tells the story of the video above this text, 'honoring his word' for those of you who may not watch this passionate video.

People always have questions about why Scott has devoted so much time and effort to helping me.

Well, there is a very profound story behind it that most people don't know, And so I thought it is important that I share the real journey behind why Scott has done all that he has done for me.

It goes way back to the year, 2016 - It first began with Scott taking a bold stand for my father. And ever since than, Scott has been honoring his promise to me that he made to me back in 2016. And the promise Scott made to me and why he continues to still honor that promise today, is based on things not turning out how we had both expected it to, and (in Scott's world) the choice was taken away from me ....

When my dad got cancer in 2016, I was afraid to ask for time off work. Dad used to drop me to work almost every day, but as he got sicker, he was no longer able to. So my friend Scott, who I met in a college course, started driving me.

One day before Scott dropped me off, he noticed that my hands were shaking, I was terrified going into work. I just found out that my dad was diagnosed with cancer, I was very scared and anxious going into work, terrified of my employer, I was forced to work all these overtime hours for free, I was supporting and giving care to all these strangers, but I couldn’t do the same for my dad.

Even under this stress, I always loved my job, and it was the most important thing in the world to me except for my parents. I would never do anything that would jeopardize my job because it was my entire life. It gave me purpose and a sense of worthiness and security.

I was working 60 hour weeks and getting paid for 25 hours. The organization I worked in, a local hospice, it was their culture to expect their employees to work overtime with no pay, which is illegal here in Canada. 

Scott would gently tell me that what was happening at my job was illegal, and that my dad needed me. And Scott knew that I was too afraid to speak up for myself, and as I had witnessed for myself, anyone who would speak up for themselves at this company, including asking for time off, they would get reprimanded in some way, such as get fired or constructively dismissed. And I was afraid I would be next.

Scott normally would not intervene like this in someone else's live, especially when it came to their livelihood without seeking their permission first. This is not how Scott normally does in intervention work, but he knew me and understood me so well.  He knew that I wouldn’t take any steps on my own to be able to spend anytime time with dad. And he also knew how much my family meant to me and aside from my work, they were the most important thing to me in my life.

Scott never asked me if he could do anything to intervene because he knew that if he had asked me first, 'hey Sameena, do you want me to reach out to the president of the board on your behalf and share with her what's going on with your dad and how scared you are asking for sometime off so you can spend time with your family?" - I would have said NO! I was so scared of losing my job.

​And so, Scott knew to just trust himself because he knew that the kind of stand he was taking, it was not for himself or to meet his own agendas. He was taking a stand for my father and because Scott knew how much my father meant to me, he was also taking a stand for me.

That day, right after Scott dropped me off to work, as soon as he got back to the office, he created this very heartfelt video for Mary Grace, the President of the board of the hospice I worked at.

He shared with her as video message what was going on with my dad being ill, and that I was going through a lot of stress. And he made this very simple request of her, asked her if she could take me out for coffee and just talk to me so I could feel safe sharing openly with her what was going on with me.

Three hours after he sent that video, he received a very positive response back from the President expressing how touched she was with Scott's video.  When I got in the car after work he told me what he’d done and that the she would be reaching out to me to have a conversation.

I panicked and asked Scott “what did you do, what did you do!?” I just couldn’t believe it as I was panicking. and Scott showed me the positive response he received from her, and he also showed me the video message he sent to her. And when I watched it, I cried as that's how beautiful the message was he had sent to her (behind my back). It completely honored me and my privacy.

You see, Scott didn’t ask my permission if he could reach out to the President of the board on my behalf because he knew I’d say no. And so, he followed his guidance and did what his spirit told him to do to support my father, me and the whole family during this very sensitive and conflicting time in my life.

And so, Scott saw the President's positive response to his message as an opening to get an in person meeting with just her on her own and Scott would come with me and just be with me, so I would feel safe in sharing with her everything that is going on and what I was dealing with, so I can get her support because I was too afraid to speak to my boss.  I had experienced my employer yelling at me when I tried to talk to her and told her that I could no longer work those free hours anymore, and I will only work the hours I am getting paid for for my own wellbeing.

And so Scott suggested we get a meeting with the president of the board, and I reluctantly agreed.

And Scott made a promise to me that if I allow him to be my voice at a meeting with the President of the board of the hospice I was working for at the time, and he would come with me and support me in sharing all that was going on at this charity, including their illegal practices, and that I didn't feel safe going into work, it would result in me having a better career, not having to work all those free hours, and most importantly, I would feel safe going into work.

And the OPPOSITE happened, resulting in me losing my job and my entire career as a social worker and grief counselor.

Scott could not have anticipated that I would get reprimanded and suspended and that it would cost me my job and my career. He promised me that if I allowed him to get a board meeting and be my voice, that 1) I wouldn’t be afraid to go to work anymore, and 2) I would no longer have to work free overtime illegally.

He promised that I would have a better life and a better career because I allowed him to represent me. He expected that the board knew nothing of what was happening, and that they would move swiftly to fix it.

Instead we found out that the corruption went all the way up to the board, they knew all about the malfeasance, and they would kill my career in order to punish me for bringing it up.

From then on, everything Scott has done for me has been to honor his word that his intervention would make my life better and help my career. In his mind, he took away my choice, my career, my financial security. Instead of saying “sorry it worked out that way” like most people would have, he honored his word, and continues to honor his word even today.

Over the past 5 years that Scott has tried to help me get a business going, he never once acted like I was a burden. But I certainly have become a burden. Scott lost money because of all the family baggage that pulled me down.

Scott was there for my family, driving me to my dad's treatments. He took a stand for my father. Everything Scott has done since then has been him honoring his word because out of no fault of my own, I lost my job and career and financial security.

Scott felt that he didn’t deserve to make money because he made me lose my job. He took responsibility for costing me my job. he took that choice away from me, so he took it upon himself to make up for it. It wasn’t because it was me, he would have handled this the same way if he had affected anyone like that.

Scott has been a successful entrepreneur for 30 years, but he decided to put his business and money making on hold until he helped me create a pathway to being self-sustainable again.

He said it was impossible to do 2 things at once, and he wouldn’t be able to help me start a business if he was still working on his business. That was his oath to himself and to me. And everything he’s done since then has been consistent with that oath.

Scott took responsibility for the choices he made behind my back that cost me my job, which I loved.

Anyone else would have said they had done their best, they didn’t mean to cost my job, now I have to take care of myself. But not Scott.

Scott told me “we’re in this together”. He put everything on hold because he knew that making money and seeing his clients would trigger me because of what he had cost me.

During that time, Scott acted as my agent and represented me with the ministry of labor and got me $30,943.71 of unpaid wages which he promised he would. And he did not ask nor want a dime!

And he still stood by his word to do everything to make sure I was better off than before I lost my job. He totally exhausted all his savings, putting his business on hold by putting all his attention and energy  into building a pathway for me that would eventually lead to recurring revenue having me be self-sustainable.

Everything that has happened since 2016 has been about Scott honoring his word. He wasn’t helping me as a charity case, he never gave me money or enabled me in that was. But he gave me an opportunity by creating all these platforms, multiple brands, and other creations for me with the intention that they would lead to a pathway for generating an income for me.

And I had multiple successes along the way thanks to Scott's guidance and support. in fact in that first year after the legal battle with my employer and Scott won the case for me, and I lost my profession, with Scott's mentorship and guidance, I made $70,000, which was huge for me back then, given that I was making 21,000 a year in my job.

Scott helped me get my own coaching clients, my very first client paid me $11,000 for 30 days of my time to help her build her own business and also with some personal issues she was dealing with at the time (With Scott's support and guidance in the background of course). And all the profits that came in, it all went to me because it was part of Scott honoring his word to me.

And I would get into a positive groove and momentum with my business that Scott was building for me, and then another family crisis would happen, and I would get out of that momentum for a while, and it would be difficult to get back into it.

And despite all of the family interruptions and distractions to my business, Scott continued to support me with whatever I needed at the time and work at my pace, even if it was costing him money because again, he was honoring his word to me, even if that meant getting out of focus for sometime and supporting me with family stuff as they came up. And at the time,  Scott was in a financial position to do so without giving a thought to his own needs - And this is not the case anymore.

This pattern continued over the years, the constant family interruptions, one thing after another, which is why I haven't been able to maintain a consistent cash flow in my business. And regardless, Scott continued to support me no matter what.  

And now, I have brought Scott down with me which also explains why he is in the same financial position as me today (December 8, 2121).

I have allowed my family, my parents overtime to have a negative influence on my business and what Scott was creating for me to make me permanently self-sustainable.

And all the family drama and crisis, interruptions that caused triggers, obsessive worry has not only had a negative impact on me financially, but it has also had a negative impact on Scott.

And I have come to realize today after everything that has happened (if you have seen all the communications to my parents on this page), I have brought Scott down with me, and that's just the fact.

Scott was honoring his word and taking responsibility for the impact his actions (with good intentions) had on my career and on my financial security. Scott made me his passion project and promised to make me self-sufficient.

​Ever since I lost my job and my career, Scott made an oath to me, that 'we’re in this together'. And he has always acted consistent with his word.
I wrote some text above this video sharing the story that is in this video, "honoring his word' incase you don't want to watch the video. 

Sameena and Scott sharing the same passion and wanting to keep the work with Get Booked to Book Others going for humanity. 

People Want this and need this, and Sameena can no longer (with Scott) keep this work going with out funding as she (and Scott) cannot continue to fund this beautiful and life-changing model that is not 'about us' on her own. She just needs more time .... 

Supporting Documents
I included the supporting documents below to verify that
​the story that is at the top of this page is true. 


The supporting document below is what is called, a 'Stay Of Proceedings' that was issued to me when I filed for bankruptcy on April 6th, 2021. The 'Stay Of Proceedings' is a legal document that protected me from getting evicted when my landlord took me to court the first time - hearing was June 21, 2021, and tried to get me evicted for rent arrears. Because I included my rent arrears from May 2020 -April 2021 when I filed for bankruptcy April 4th 2021, I was issued a 'Stay of Proceedings' tat protected me for being evicted for rent arrears. 

The below supporting document is the order that was issued when my landlord took me to court for the second time after I went bankrupt. And I just included some supporting text below so you don't have to feel you have to read the whole document.

"The Tenant did not pay rent at all from May 2020 to April 2021. The Tenant paid rent for May, June, July, August and September2021 on or before the date that it was due. Given the Tenant’s most recent payment record, it appears the Tenant would likely comply with an order requiring rent to be paidon time.It is ordered that: 1. The Tenant shall pay the Landlord monthly rent owing on or before the first business dayof each month commencing October 2021 and continuing thereafter until and includingSeptember 2022.2. If the Tenant fails to make any of the payments in paragraph one above, the Landlord may apply under section 78 of the Act, within 30 days of the breach and without notice tothe Tenant, for an order terminating the tenancy and evicting the Tenant".


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